![]() Depending on what you find, you might have to optimize your title and meta description, or use schema markup to enhance your snippet with rich elements. Whatever the case, go to the SERP in question and see how your snippet measures up to the snippets of your competitors. ![]() Improving your CTR isn't a “quick fix”, and you'll probably need to experiment for a little until your efforts are effective. “Core updates are really more about understanding your site’s overall quality and its relevance and less about technical issues and less about spam.” Note that in Google SEO Office hours in 2021, John Mueller mentioned that ranking drops after core updates may could be linked to the overall site quality and relevance. Another reason to focus on searcher intent, pick your important keywords, build quality links and content, and serve only great user experience. And the year 2019 was marked by the successive core Google algorithm updates and introduction of BERT. Now that Google's Penguin algorithm and Panda algorithm are part of the search engine's core algorithm (and thus likely refreshes more frequently than before), they are the major updates to look out for, regardless of your niche and business type. Second, it may be one of the continuous refreshes of the known algos. First, it may be a new algorithm (or a major update of an older algorithm) released by Google. Google algorithm updateĪn algorithm update can hit your site ranks in two ways. In case you accept content contributions, make sure each of them is reviewed, and that included links are natural and preferably nofollowed. Link exchange schemes are unlikely to happen without you knowing, at least as long as you manage your site yourself. Remove the comments, ban the accounts, and consider implementing additional measures to prevent user-generated spam in the future. These would usually include links, unlinked product/company mentions, or will simply look like they don't belong. Go through the pages of your site that allow user-generated content (product reviews, blog post comments, forums) and check for spammy comments. User-generated spamĬomment spam is a negative SEO technique that can measurably impact your rankings. They often come as wrong SEO moves, like leaving low-quality content, bad user experience, or tricky internal links. On-page violations are something you can and have to control. Check out Google's comprehensive guide on how to recover from a site hacking attack. If they find out your site’s been hacked, they’ll inform you in your Google Search Console. The use of http to exchange sensitive data with its visitors, passwords, files upload, all this can make your website vulnerable. Google wants to show only trusted content, that’s why it scans websites for malware. There are dozens of ways for intruders to compromise your site’s security. A more effective way of dealing with the issue - especially if the scraping is systematic - is to report the scraper using Google's copyright infringement report. You might want to reach out to whoever is stealing your content, but you probably realize they are unlikely to reply. All you need to do is enter the URL of your page to find out if there are any duplicates of it online.Īlas, there are no disavow tools for scrapers. Use Copyscape Plagiarism Checker to see if someone is copying your content to other websites or if your writers copy content from other websites - both are equally bad for SEO. The scraping and copying are often automatic, and if Google finds the “stolen” version first, it may de-rank your site, and rank the scraper site instead. Scraped content is another common negative SEO technique, which includes copying a site's content to other websites. You'll find these stats further down the Summary module. Make sure to monitor other stats about your backlinks, such as anchor text distribution and its diversity. ![]() An unusual spike in either of those graphs is a reason enough to look into the links that your site suddenly gained. SEO SpyGlass is a great help to get updates for your link profile: it gives you progress graphs for both the number of backlinks in your profile and the number of referring domains. Regular backlink audits are the best way to stay safe from a ranking drop. ![]() Mind that keeping your backlink profile healthy is an ongoing effort, even after the SEO attack is over.
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